No More Gun Control Needed - 1281 Words

No More Gun Control Needed The debate of whether or not the government should ban the sell of guns, and attempt to remove all guns in existence has been debated for a long period of time; I believe that banning guns is not only implausible, it will do more harm than good. In this essay, I’ll be discussing the history of this debate, as well as discuss some misinformation that’s been proposed by those wishing to ban guns. I’ll also discuss how guns do not turn ordinary, law abiding citizens into killers, and how owning guns can effectively help protect yourself, your family, and your home while decreasing casualties and crime. The debate for gun control isn’t a new one; you hear more and more buzz about it every time a tragedy occurs, and it’s all over the news discussing what the president should do about gun control. However, this has been an ongoing debate for quite a long time. In an essay titled â€Å"The Great Gun Control War Of The Twentieth Century – And It’s Lessons For Gun Laws Today†, author Kopel. D.B writes how the debate for gun control began in the 1920’s, before the civil war even started. He was quoted, saying â€Å"Often, the battles were a clash of absolutes: One side contended that there was absolutely no rights to arms, that defensive gun ownership must be prohibited, and that gun ownership for sporting purposes could be, at most, allowed as a very limited priveledge. The other side asserted that the right to arms was absolute, and that any gun control lawsShow MoreRelatedThe Need for Stricter Gun Control Laws Essay569 Words   |  3 Pages11,000 Americans died from guns, 19,066 committed suicide in 2011. Without guns in our world , this would not have happened. Removing guns from our society could greatly reduce school shootings, deaths and overall crime rate. The First gun control law was implemented in 1934. The National Firearms Act of 1934 puts a $200 tax on machine guns a nd sawed off shotguns. The next gun control law National Firearms Act of 1938 needed licensing of interstate firearm dealers. After that in 1968, 3 laws wereRead MoreThe Issue Of Gun Control1454 Words   |  6 PagesPeople start to wonder whether gun control is needed in this time period. Passing of strict laws is creating a tension between people who believe Americans have the right to bear arms against those who think guns kill people and need to be controlled. Who should Americans believe? First you have to understand that gun control laws could be very helpful in stopping certain crimes..certain. For example, in Tennessee, One of the most gun owning place, has put a ban on guns in certain places. The TennesseeRead MoreWhat Would The World Be Like If Guns Were Banned?1062 Words   |  5 PagesWhat would the world be like if guns were banned? Would chaos break out, or would the United States have peace? The Second Amendment grants U.S. Citizens the right to keep and bear arms. While some people believe banning guns will make the world safer, others believe the world will only be in more danger. Prohibition did not work for alcohol and drugs, so why would it work for guns? Guns should not be banned because crime rate would increase, people need guns for self-defense, and it will eliminateRead MoreGun Control And The United States1569 Words   |  7 PagesUnited States gun control is a big controversy that has been blown out of proportion the last few years. Anything t hat has to do with guns in the news, reporters say it is the guns fault. Gun control laws are being changed and morphed for the new society that we live in today. What gun control really means is a group of laws to control the selling and use of guns.(1). Statistics have proven that most people want more control on guns. Many surveys have shown that the benefits of gun control in the UnitedRead MoreEssay about America Needs More Gun Control Laws1397 Words   |  6 Pagesacross the United States. Nevertheless, in today’s society, gun violence is sparking debate and controversy on how to control gun violence. Throughout the country, thousands of laws and regulations have been created to aid in the control of guns. Through much study, the gun laws and regulations in place have very little effect on the number of gun related injuries and deaths. More needs to be done to establish an effective way to control gun violence. Potential Solutions Shootings in the United StatesRead MoreWill gun control stop harm or protect citizens? Today, the opinions of Americans vary on whether1100 Words   |  5 PagesWill gun control stop harm or protect citizens? Today, the opinions of Americans vary on whether guns harm or protect citizens. However, gun control is not a new controversial issue. In 1924, U.S. Senator, Robert La Follete, said, â€Å"Our choice is not merely to support or oppose gun control but to decide who can own which guns under what conditions.† This proves that gun control has been a concern to Americans since the mid- twentieth century, and possibly even earlier than that. Even with the U.SRead MoreGun Control Is Needed1472 Words   |  6 PagesGun Control Is Needed Regulation of guns is a necessary action that needs to be taken in order to save lives. A good definition of gun control is needed to understand the sides and issues. Gun control is an effort to stop the rise in violent crime by strengthening laws on the ownership of firearms. Persons in the group against gun control believe that gun control is wrong, and that it is a violation of constitutional rights. Those in favor of gun control believe that gun control is goodRead MoreThe Problem Of Gun Control1691 Words   |  7 PagesIndeed, gun control has been to a great degree an emotive issue in the United States for a long time with moving news relying upon specific occasions. Case in point, in the outcome of the Sandy Hook Massacre, numerous residents needed stricter understanding of the Second Amendment to guarantee guns do not fall into the wrong hands (Keidan). Be that as it may, the Boston Marathon besieging changed Americans discernments on their wellbeing. Consequently, in the result of the marathon bombarding, moreRead MoreGun Rights And Gun Control994 Words   |  4 PagesIn recent times, gun control is becoming a social issue in the US after the many incidents or accident happened related to the gun owner’s kill’s people at the social places. Gun rights means the every person have right to take or carry guns for their self protection is created controversial issue related to criminal justice that needed the requirem ent for the gun control to stop people from killing each other. Moreover, on 2 Dec, 2015, two suspects those opened fire in a California social serviceRead MoreSocial Issues Of Gun Control1424 Words   |  6 PagesThe issue of guns is one of the most prominent social problems in the United States, and every time after the shooting incident, the voice of gun control became to rise and the debate of banning guns emerge again. What People can do is only to offer their condolences, griefs and protests for gun violence, and stand for moments of silence. People still don’t have any law of gun control in return even if in the face of these bloody statistics. Because this issue is not just a simple social problem

The s Hierarchy Of Needs Is Best Known For Motivation

Solution There are various ways in which Fairway can resolve the challenges its employees are facing. Fairway employees currently face lack of motivation from the organization, which includes lack of rewards, increase in salary, and limited promotion opportunity. Motivation can be defined as the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal, either individual or organizational goal. At Fairway market, most employees without a managing position barely get benefits enough to motivate them to work as hard. Fairway employees are so committed, they work long hours and during public holidays like Christmas they sacrifice the day and go to work. Maslow’s hierarchy of needs is best known for motivation. Fairway can incorporate this theory into their practice. It is important for managers, supervisors, and those with leadership position to understand the employees. Employees wish to be psychologically sound, safe, social, respected and accomplished. If Fairway operates in a tension free environment, employees will be able to relate more with upper level staff and leaders; they will be able to share the concerns they have openly. But apparently Fairway employees do not have relationships with their managers and superiors. The managers treat junior staff in a rude and unapproachable way. If managers can conduct themselves and treat employees in such a way that makes them feel valuable, they will be motivated to doShow MoreRelatedWhy Do We Do What You Do?1508 Words   |  7 PagesMotivation can be defined as the commitment to do something to get closer to your goal (Gagn and Deci, 2005). However, in the perspective of a business it is the determination to work and the willingness to be productive. There are a variety of views on what motivates employees and leads them to their full potential and that has been the concern of theorists and entrepreneurs for the past century like Maslow, Herzberg, Elton Mayo and Fredrick Winslow Tayl or. Many theories have been made to understandRead MoreMotivation Theories, Content And Process Theories910 Words   |  4 PagesMotivation in the workplace can often be a difficult challenge for organizations to address. The capability to effect motivation is believed to be vital in a corporation, as a motivated worker is often an effective one. Needs theories of motivation are implemented in order to assist managers in improving employee’s work rate, efficiency and output. There are two main types of needs motivation theories, content and process theories. These methods also try to ensure employee turnover will decreaseRead MoreDifferent Content And Three Process Theories Essay1046 Words   |  5 PagesIntroduction What is motivation? According to the Oxford dictionary, it is â€Å"a reason or reasons for acting or behaving in a particular way†. Contemporary authors have defined motivation as the psychological process that gives behaviour purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian, Lindner, 1995); and the will to achieve (Bedeian, 1993). This essay is to reflect on three content and three process theoriesRead MoreA Leader s Leadership Style1196 Words   |  5 Pagesconnection between people or places, in particular. Communication and leadership go hand in hand. A leader must be able to effectively communicate with the people who follow them in order to accomplish their vision. Abraham Maslow’s hierarchy of needs is one of the most well known theories when speaking of what motivates individuals. The ability for leadership and management to effectively motivate others can create a team that is successful. There are many leadership styles however, there is no one perfectRead MoreMotivation, As The Causes Of Our Behaviour1644 Words   |  7 PagesMotivation Introduction Mitchell (1982, p.82) describes motivation as â€Å"the degree to which an individual wants and chooses to engage in certain specified behaviours†. Hence, in general, behaviour is determined by certain motives, thus, Vroom and Deci (1992, p.33) considered motivation â€Å"as the causes of our behaviour†. Moreover, according to Mullins (2013, p.245) motivation is concerned with question â€Å"why do people do what they do?†, because motivation is an inner driving force which leads to particularRead MoreHow Motivation Is Defined As The Drive Within A Person1673 Words   |  7 PagesMotivation is defined as the drive within a person to achieve a goal. The challenge that supervisors and employers have is how to help their employees to develop the drive to complete a goal within themselves. Numerous studies and experiments have been done on how best to motivate employees. Theories have developed around the results of these studies, each is tailored to the circumstanc es of the time, place, and people that participated in the study so they do not apply directly to every situationRead MoreThe Importance Of Motivation And Motivation Theory1401 Words   |  6 Pagesperformance. Therefore motivation is one of the most complex and important topics in industrial and organizational psychology (Smither ,1997). The main purpose of this essay is to explain different kinds of motivation and why it is necessary, and create a proper motivation mechanism for the company. On the one hand, I studied current research and research different motivation theories. On the other hand, I will compare the common and different things among these motivation theories, and try to findRead MoreThe Importance Of Management For Ensuring Success1371 Words   |  6 Pageswork is a group of individual s people that works together in a business Institutions or organisation, and they characterized by integrated skills among themselves, and they have common goals and one purpose, and the reason of setting up a team work is in order to achieve a specific objective or a task requiring a certain coordination and integration among the team members, which can not be achieved individually. Each team member needs to build their knowledge s and abilities information and capabilitiesRead MoreMotivation, The, Health, And Wellness Company Essay1602 Words   |  7 Pages2.5 motivational internal - Charlotte Cowie Motivation is the will to work. This comes from the enjoyment of the work itself and/or from the desire to achieve certain goals. There are many ways in which a manager goes about increasing motivation to improve many aspects of the business such as efficiency. My chosen business to study is Nestle. Nestle is the world s leading Nutrition, Health and Wellness company. Nestlà © New Zealand is a subsidiary of Nestlà © SA, www.nestle.com. Within the New ZealandRead MoreRelationship Between Employee Satisfaction And Employee Retention963 Words   |  4 PagesWhat is â€Å"Motivation† and why it is crucial to understand its influences? According to Robbins Judge’s Essential to Organizational Behavior textbook, motivation is defined as â€Å"the processes that accounts for an individual’s intensity, direction and persistence of effort towards attaining an organizational goal.† (Robbins 128) What inspires an individual to run 20K a week? What pushes one to finish a novel in one sitting? What draws a person to achieve his goal? What motivates one may not necessary

Sustainability Accounting & Reporting KMPG

Question: Discuss about the Sustainability Accounting Reportingfor KMPG. Answer: Inconsistency has been the annual or CR report when it comes to carbon information. 1 out of 5 large companies does not provide any report on carbon. As per KPMG, it is important that the necessary and relevant information be provided so that the stakeholders are able to get a clear view. Reporting should lead to explain that the companies evaluate and assess the carbon emission. The biggest and crucial role is being played by the large companies and as per KPMG report, the large companies are in a better position to respond to the low-carbon global economy. The carbon reporting methodology has been assessed through a scoring methodology(KMPG, 2015). As per the methodology, the CR reporting is based on 7 criteria that are the stakeholder engagement, materiality, risk planning, indicators, transparency and balance, value chain, and corporate responsibility governance. However, the improvement in the process of reporting has been timid considering the room for improvement. KMPG member firms influence companies to assess the reporting pattern and provide steps that will help in enhancing the quality. In short, the quality of reporting is a method to differentiate them from the rest. Going by the overall discussion it can be commented that Global Reporting initiative can be tagged as the best voluntary reporting guideline(Albuquerque, 2013). The use of the framework is strong where the CR reports are stand-alone. CR information is exposed to a limited space and hence, relevant principles must be made mandatory within the annual report so that ample benefit can be derived from it. References Albuquerque, R. D. A. K. Y., 2013. Corporate Social Responsibility and firm risk theory and empirical evidence. s.l.:Boston University. KMPG, 2015. The KMPG Survey of Corporate Responsibility Reporting , Netherlands

The Case of Strategic Analysis of Google Inc.

Introduction The Google Inc. is a giant Internet search engine technology provider incorporated in Delaware. It was founded in 1996 by Larry page and Sergey Brin. The company has grown over time to become one of the most successful and highly admired organizations in the world. Today, the company offers more than just mere search engine technology. Google’s strategy entails becoming the world’s leading Internet search engine by increasing ads to cover markets outside the US including emerging Russia and China.Advertising We will write a custom case study sample on The Case of Strategic Analysis of Google Inc. specifically for you for only $16.05 $11/page Learn More The company’s strategy has been focusing on the acquisition of companies Motorola Mobility Center and Keyhole that helped in the diversification of its products. The Google Inc. adopts an exceptional business model that continues to influence unmatched growth and profitabi lity. This paper provides a strategic analysis of the Google Inc. case including a SWOT, five forces analysis, strategy road map, and financial analysis with a view of pointing out its key success factors. Company Overview The birth of the giant search engine technology is attributed to the Stanford University where its two computer science graduate students, Larry Page and Sergey Brin, worked in partnership in 1996. Initially, the company was named the BackRub. The name changed to the Google Inc. in 1998, imitating the word googol that mathematically means the digit one (1) followed by a hundred (100) zeroes. The search engine giant’s headquarters are based in Mountain View, CA, with various office locations around the world. Executives and a Board of Directors (BoD) manage the company. Its growth has been catapulted by its rapid innovations including wireless search technologies, search capabilities in more than ten languages, and the Google Toolbar browser plug-in that mad e it possible for users to enjoy the Internet search service without first visiting a Google-affiliated web portal. Additional products by the end of 2004 included Google News, Google Product search, Google Local, and the Google Scholar. Additionally, Google’s web pages index increased to eight billion besides its country domains reaching one hundred and fifty by the year ending 2004. The most historical success story of the Google Inc. was recorded on the first day of public offering. At the end of its first day of trading, the company’s shares appreciated by 18% making the two co-founders over $3.8 billion richer. At this time, its workforce had expanded reaching over 900 employees each approximately worth $1 million. The Google Inc. Strategic Issue The Google Inc. has not restricted its services to the Internet search technology only. Since 2005, the company has introduced numerous products through its robust innovations and the vast financial reserves. Through vari ous strategic acquisitions, it developed new Internet applications to provide advertising opportunities that underpin the giant’s enormous success today. Notably, the acquisition of Keyhole, which was a digital mapping company, enabled the launching of the Google earth in 2005.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, Google acquired the Motorola Mobility for $12.5 billion in 2012. This acquisition placed the company in the hardware market offering competition to the Apple Inc. Having launched the Android operating system in 2008, venturing into the hardware segment will promote the integration of the software as seen in companies such as the Apple Inc. In 2007, Google maps were enhanced when the company added street-view images taken by traveling Google camera cars. The technological strategy enabled users to link digital images, webcam feds, and videos to locations displayed by the Google maps software. Additionally, the company made it possible to link real estate listings and short personal messages to the Google Maps locations. The Google Maps received a major enhancement in 2010 when the earth-view mode was included allowing users to view 3D images of different locales from the ground level. Google strategy included dominating the Internet advertising and the becoming the world’s leading search engine. In light of this strategy it enabled online ads with more than 41 languages around the world. As a result, a half of its 2012 revenues came outside the United States. In 2013, the company strategy focused on venturing into emerging markets including Russia and China. However, entering the largest emerging market, China, faced tough challenges. The greatest threat in China was stiff competition from local search providers such as Baidu. Second, tough government’s requirements that included censoring search results. Dis agreements with the government saw Google controlling only 3% of the Chinese market. External Environment Google’s PESTEL Analysis This PESTEL analysis section seeks to provide an in-depth insight into Google’s success factors from the macro-environment that serve as both opportunities and threats. These factors influence the company’s strategy formulation. Addressing the threats whilst taking up opportunities availed by the remote environment is vital for the growth and performance of the organization. In so doing, the company will sustain its competitive position as the world’s leading online search engine. Political Factors The political factors in the macro-environment influence Google’s decisions ad operations. Opportunities offered by the political factors globalization and the stable political climate in a booster markets. The major threat is the state-sponsored online competitors. Globalization has offered a prime opportunity for the Mounta in View, CA-based search engine to exploit the vast online market from a more informed global population. It also helps in the spreading of information, awakening, and changes from traditional practices amongst consumers and organizations. In a knowledge-guided economy, the Google Inc. plays a vital role in changing lives as it rolls over its new products across borders. Moreover, the stable political climate in booster markets creates the favorable environment for Google to maximize profits.Advertising We will write a custom case study sample on The Case of Strategic Analysis of Google Inc. specifically for you for only $16.05 $11/page Learn More Economic Factors According to the PESTEL analysis, external economic factors play the role of influencing opportunities available for organizations. The Google Inc. thrives under economic stability of its major markets and the rigorous growth of developing and emerging economies. These factors are viable oppor tunities for the Google Inc. They create new momentum for the company to explore and invest. In fact, company can expand globally owing to these economic factors. The increasing gross domestic product for most countries including South Africa, China, India, and the United Kingdom is good news for the Google Inc. The increase in GDP for these countries among others indicates an economic growth. Changes in interest rates affect investment companies, especially those that target global markets. However, it is worth noting that economic factors have little impact on technology and online investors such as the Google Inc. The company is isolated from economic forces since it relies on virtual investments via the Internet. As such, economic turbulence and financial crises have little impact on the Google’s business model. Socio-Cultural Factors Socio-cultural factors refer to the overall customers’ response to Google’s products. These factors can act as either opportu nities or barriers to the company’s growth. The rising diversity of internet users represents an opportunity whereas the increasing use of social media is a threat to Google’s business. As the world becomes increasingly interconnected through the Internet’s communication capabilities, Google’s business stands to thrive even higher than before. The increased connectivity through smartphones and tablets is an opportunity that has changed people’s beliefs and perceptions over time. Today, people utilize the Google Maps feature available in mobile platforms to search for directions, restaurants, and drive-ins among other locations. Additionally, people can download free MP3s music and videos besides keeping in touch with their favorite sport events, scores, and fixtures. Google is well positioned since it targets the young population user-base with its fascinating products such as the Mobile Google App and the Android OS that are both user-friendly and interactive. Most of the Google’s applications are downloadable across all mobile platforms including the Apple IPhone and BlackBerry among others. Internet use is gender-neutral. In light of this cultural factor, gender issues less affect the Google Inc.’s business. In addition, changes in gender ratios do not adversely affect its interventions at all. As such, Google’s business model remains strong across the majority of socio-cultural spectrums. Instead, the company benefits when people abandon their traditional ways and start using the Internet.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technological Factors Google’s technological capacity improves with every bit of advancement as a strategy to remain relevant. For instance, the company is known for using cheap computer components that can be swapped with upgraded ones. This phenomenon indicates a high level of grand strategy. Google’s business is shielded from geographic dependence since the applicability of the Internet is universal across most cultures. In this regard, the company has offices in both the United States and many countries around the world. According to the PESTEL analysis, technological factors are deemed as either enhancers or breakers of business. Two chief external technological factors underpin Google’s growth. These factors include the rapid growth of internet users in developing countries and the increasing evolution of smartphones in the global market. Google taps these opportunities as it designs its products to suit the mobile platform (see Figure 7 in the appendix). Legal Factors The legal factors have far-reaching impacts on the limits of what organizations can do. Google’s macro-environment is influenced by the growing concerns and regulations of the Internet on its privacy issues. Second, regulations of intellectual property influence the extent of the company’s operations. However, it builds on these legal factors by improving the protection of people’s information archived in their online storage avenues. Again, the company can develop robust approaches to deter people’s violation of the intellectual property rights through its innovative capabilities. Porter’s Five Forces Analysis The Porter’s Five Forces Model is a tool used by organizations to gain insight into the macro-environment with a view of aligning its strategic objectives. Given the ever-changing business landscape, uncertainty, and the wave of globalization, it is important for organizations to improve their external environments. The tool enables one to analyze the environment with a view of identifying potential issues that are likely to influence the organization’s strategic growth. As coined by Michael E. Porter in 1979, the tool takes a close account of rival players in the industry in which the given organization falls. Factors such as supplier power, barriers to entry, competitive rivalry, threat of substitutes, and buyers’ power closely influence the Google’s external environment (Gamble, 2013). The Google Inc. witnesses fierce competition that can limit its growth capabilities. The company ought to take into account various external factors based on the market competition including the number and diversity of firms besides the low switching costs that exert moderate to strong force. Google’s chief rivals include Yahoo, Bing, Apple, and Comcast among others. The company has diversified into numerous product lines including advertising, the Google Glass, Google Fiber, Mobile And roid OS, and Chromecast among others. This product diversification has attracted stiff competition. However, the Google Inc. has managed to achieve an unmatched competitive edge over its rivals through its innovation and product differentiation. The bargaining power of Google’s customers is weak; hence, it provides the company an opportunity to control both the demand and supply of its products. Several factors underpin the weak bargaining power for Google’s products. At the outset, the small size of individual buyers, which represents a weak force, exerts minimal effects on the giant search engine. Individual buyers have little contribution to the company’s revenue. Secondly, the high and increasing demand for online products of the Google Inc. and its rivals makes individual customers put little force on the company. Suppliers’ bargaining is weak since Google has numerous alternatives products. This weak bargaining power of suppliers is attributable to various factors including the high number of suppliers and their high availability in the industry. The two factors lower the bargaining power since Google can select from a large pool at controlled costs. This situation makes it possible for the company to switch from one supplier to another. The suppliers are diverse as they correspond to Google’s array of products. The Google Inc. experiences a low to moderate threat of product substitution. Some of the substitutes include the traditional advertising channels such as television, radio, and print media. The moderate threat of substitutes stems from low switching costs and the medium to high availability of those alternatives. The fact that customers can move away from Google’s ads exerts little force on the company. Moreover, there is a moderate threat of new entry that influences Google’s business in a number of ways. First, the moderate cost of doing business for startups and new ventures imply that Google s tands the risk of increased competition. However, due to the high cost of brand development, new ventures find it difficult to enter the Internet advertising and other online businesses. Company Situation Google’s SWOT Analysis SWOT analysis stands for strengths, weaknesses, opportunities, and threats. It seeks to provide a company’s microenvironment and macro-environment factors that surround it as a business entity. This section provides a detailed SWOT analysis for the Google Inc. (Gamble, 2013). Figure 3 on the appendices shows the Google’s SWOT analysis chart. Strengths The Google Inc. boasts several strengths of its internal environment. First, the company incorporates its mission (reorganizing the world’s information making it universally accessible and useful) in each product. Open source products and services for Google including Google Maps, web-based calendars, drive, OS, and the hardware devices are deemed to have exceptional quality. Its open ness gives the company flexibility to innovate in any direction without restricting its expertise to one line of business. Second, the company offers high-quality customer experience. All its products are built to ensure premium experience to its customers. The organization ensures that its products solve practical needs to the customers. For instance, linking Google Maps with digital images to indicate locations and other features helps customers to keep track of photography moments at different events and localities. The financial position of the Google Inc. is vast enough to support all its operations and ambitions. The company’s financial data on profitability and liquidity for the years between 2001 and 2006 (shown in figures 3, 4, and 5 respectively). The company is one of the most profitable businesses in the world with earnings approximated at $ 49.99 billion and more than $10.99 billion profits (21.9%). Its liquidity reaches over $47 billion and a debt of nearly $.6. 9 billion only. This vast financial position provides a major thrust for the company to invest in technology and the best human capital. Its online advertising is very successful as it is the top revenue earner for the giant search engine. The company strikes exciting deals with online sites that allow Google Ads to appear for customer to view. Viral advertising is a magical phenomenon for Google that has leveraged its high profitability year in year out. Google’s performance has been rapidly growing relative to its rivals as indicated in the appendix (See Figure 5). Figure 6 shows the Financial Ration analysis of the Google Inc. The Google Inc. also has unbeatable strong patents portfolio. In fact, the addition of more than 1150 patents back in 2012 placed the company at position 21 on the world’s patents ranking (Gamble, 2013). Intellectual property for the Google Inc. is the most vital component that leverages the attainment of a competitive edge over its rivals. Th e Motorola’s acquisition gave Google a strong advantage relative to its rivals. Further, product integration is one of the most significant Google’s internal strengths. The integration of all its products with each other forms a viable ecosystem for excellent customer experience. The purchasing of one product creates the need for another. This integration is rare with most of the major tech-organizations in the entire world. Weaknesses Google faces several internal limitations. First, it relies on a single source of income, advertising. As at 2013, online advertising had grown with double digits that grew the company’s income. Second, Google has only a single search box. This phenomenon makes it hard for the company to change context from a finder to a producer. The company has been criticized based on online privacy. Critics say that users can view other users’ profile information in accounts including YouTube, Picasa, and Orkut. Besides, the litigations facing the company are costly and resource consuming. It is a source of distraction from its business errands. Opportunities The Internet industry is ever growing. The bust of smartphones has presented the Google Inc. with prime opportunities for growth and success. Today, the number of internet users is enormous, especially with the evolution of smartphones. The company has seized the growing smartphone industry to increase its online services. In addition, the Google Inc. has numerous unexploited opportunities including the creation of an independent browser that can speed up Internet downloads and upgrading of its systems to enhance real-time feedback to its infinite customer base. With the growing number of smartphone manufacturers around the world, Google stands to gain through extended deals. Its independent database software can organize databases for improved refined search for customers. In addition, the company continues to tap into continued network expansions. Besides, Google News functionality stands to grow as local news become more important to communities. The emerging markets such as China present prime opportunities for the company to extend its services for additional growth. Threats The Google Inc. faces a variety of threats such as copyright lawsuits and issues on music, books, and movies, and legal issues affecting YouTube. In addition, the public’s perception of the storage of their private data by Google is a serious threat to the growth of its customers’ base. The presence of the anti-spyware software and programs threaten to block Google cookies. This situation can influence the growth of AdWords and AdSense capabilities. Moreover, the security of the Google’s servers is not guaranteed as the access by hackers can result in massive devastation. The rumored partnership of Microsoft and Yahoo! is a serious peril to the Google Inc. Its free services continue to burden the company since they trigger losses. The intro duction of unprofitable or low value products can cause its profits to plummet in the near future. Recommendations Google’s Generic Strategy Google’s strategic choices are directly related with its core business objectives and the overall aspects of the industry. Its generic strategy is an all-encompassing influence on the company’s activities. Google’s generic strategy has greatly affected the highly competitive environment. It is based on product differentiation, market development, and innovation. Based on the Porter’s model, the company’s generic strategy is mainly differentiation. This peculiar business technique has continually acted as a major impetus for Google’s competitive advantage. The company distinguishes itself from its competitors through product differentiation. Innovation has also been the company’s strength. The Google Inc. has added new products such as the Google Fiber and Google Glass through its proactive innovations. It is worth noting that the Google’s algorithm evolves over time to spur competitiveness and growth. Researchers argue that the continued evolution of the Google’s algorithm out wins the Yahoo! and Bing search engines, which are the closest rivals. Continued innovation makes the Google Inc. unique and unbeatable. The generic strategy of differentiation is aligned with the company’s objective of product development. Additionally, the company ensures that its existing products are continually improved to sustain the company’s market share and profitability (Gamble, 2013). Through its generic strategy of differentiation, the company remains highly competitive relative to other players in the industry. Google’s Grand Strategy A grand strategy entails the comprehensive frameworks that help in laying out strategic actions of an organization. They focus on the long-term course of a business. Some of the Google’s grand strategies inclu de concentrated growth, market and product development, innovation, concentric and conglomerate diversification, and strategic alliances. Google’s momentum of growth will continue following its exceptional performance. Its ambitious scanning of global high-tech innovations is a key impetus of this growth. The company is the most admired employer in the world. Market growth is a low-risk strategy since it focuses on developing the market base of the existing product rather than research and product development (Gamble, 2013). Just like Facebook, Google runs the web like a cartel where it sets both the demand and supply of its products. This way, the company boasts the opportunity to increase demand for its existing products. Google’s swim strategy enhanced fifteen acquisitions, one of which paid approximately $1billion. The Waze, an Israeli traffic report application paid the amount that demonstrated Google’s strength of its grand strategy. The acquisitions help the company to invest in broadening its expertise in engineering, technology, and product offerings. Additionally, its mission of being everywhere underpins Google’s grand strategy. This way, the swimming strategy enables the company to be successful in each innovation. Product development is one of the Google Inc.’s grand strategies. Through its unbeatable innovative capabilities, the company’s enthusiasts continue to grin as it launches new products one after another. For instance, the launching of the Android operating system (the leading mobile user interface), the Chromecast device, and the Nexus 7 tablet are significant strategies for the company’s long-term growth and sustainability. However, the company has grown past ads. Today, it has a myriad of exciting products that customers throughout the world have developed unshakable loyalty (Gamble, 2013). For instance, the Android OS for mobile smartphones and tablets tops the list of the most popular operating systems beating the Apple Inc.’s IOS and BlackBerry that ruled before. Market Development (Using the 4Ps) Google’s market penetration is the main strategy for its intensive growth abroad. Outside the United States, Google competes with other giant search engines and online advertising. The company utilizes market penetration to compete with these companies. It continues to strive for a bigger share of the global Internet advertising market. Market development is a key intensive strategy for Google Inc. In the US, the company adopts the intensive strategy for the Google Fiber product and cable television. This approach has worked for the company in various states including Kansas, Missouri, Texas, and Utah. The market development plan will leverage the launch of fiber product and cable television in additional states and abroad. The Google Inc.’s robust marketing mix has largely leveraged its success. The giant search engine has developed numerous produ cts including the Google Glass and Google Fiber. The company’s marketing mix embraces varied approaches to suit its diversified products. The Google Inc. expanded from a mere web-based firm to provide mobile smartphone devices such as the Nexus and Chromecast media devices, Android operating systems, desktop applications, and mobile apps among other services. This product diversification is a clear indication of the company’s growth and market expansion. The generic strategy helps the company to expand its market share for existing products such as the Google AdWords and Nexus among others. The 4Ps stand for place, product, promotion, and placement. The Google’s place component of its marketing mix is typically online locations. The platform is used for the distribution of products in a way that customers can access them via the Internet. For instance, customers from any physical locations around the word can download the Google Maps app so long as they have int ernet connectivity. The utility of the internet across borders helps the company to market its digital products to customers far away without face-to-face interaction. It utilizes retail stores as the main distributors of hardware products such as the Nexus smartphones. For such items, Google chooses largely established retailers to increase the sales volumes and extensive access by large populations of potential buyers. Google’s promotion component of the marketing mix is not very proactive since its reputation and market dominance plays that role. However, minimal product promotions are carried out through online advertisements such as the Gmail for work ads that frequent many sites. Google’s prices and pricing strategies are diversified in accordance with the different product lines. Examples of such strategies include freemium, marketing-oriented, penetration, and value-based pricing. First, Google uses the freemium pricing strategy to offer free products as it sel ls their premium or add-on features. The product sold under this strategy is the Gmail. Second, the market-oriented pricing approach determines product prices based on the characteristics of the target market. The Chromecast is priced using market-oriented approach. Third, the penetration pricing entails providing new products at low prices in a market dominated by strong competitors. This approach helps Google to gain market share through low pricing of its products. This strategy has worked for the Google Fiber Internet and cable television service. Finally yet importantly, the value-based method determines the product’s prices based on its customers’ perceived value. For instance, the strategy works best for AdWords online adverting service since advertisers bidding is determined by their perceived significance of advertising their products. Product Development The product development strategy for Google is implemented through its proactive innovation. The developme nt of new products such as the Google Glass, the driverless car, and Nexus mobile devices puts the company above its rivals in the technology industry. This intensive strategy has helped the Google Inc. to create additional sources of revenue generation. These grand strategies correspond to the company’s strategic objectives. Google’s Key Success Factors The company’s key success factors include a coordinated leadership group, commitment to cutting edge, wise expansion, and subtle marketing. Google boasts a strongly coordinated classic leadership molecule of three leaders including the founders Brin and Page, and the Chief Executive Officer, Schmidt. It integrates high-tech into its business that ensures that customers enjoy high quality services including the Universal search, Real-time search, and Google Instant. These new tech capabilities promote customer convenience and satisfaction. The company has provided a stepping-stone to its diversification outside t he search engine business through its acquisition strategies. Moreover, it adopts a proactive marketing strategy for its brand name in distinguished ways. For instance, the Google letters that appear on the home page and the Google doodle, mostly seen during holidays, are under-the-radar marketing techniques. Conclusion The Google Inc. is the leading online advertising firm in the world. Founded by two Stanford undergraduate students, the company has revolutionized the advertising business in the world. Through its generic and grand strategies, it has continued to grow and command the largest market share across the global markets. The Google Inc. boasts its control over both the demand and supply of its products. Recently, the company diversified its products portfolio ranging from virtual desktop and mobile apps to the Nexus mobile, and the world’s most popular Android Operating system. This strategic analysis has adopted various tools including Porter’s Five Model, SWOT analysis, and the PESTEL/PESTLE analysis to address Google’s both micro and macro-environments. With the growing demand for Internet services, especially in the knowledge-driven world economy, the number of searches is expected to rise markedly. The business model makes the company seldom affected by economic, political, legal, and socio-cultural factors. The Google Inc. can increase its competitiveness through investing in app development. With the increasing demand for mobile apps in other sectors including banking, healthcare, and insurance, Google can utilize its innovative capabilities to fill this market gap. Appendices Figure 1: Porter’s Five Forces Model Figure 2: Google’s Marketing Mix Figure 3: Google’s SWOT Analysis Figure 4: Google’s Profitability analysis Figure 5: Google’s Liquidity analysis Google’s annual growth and performance between 2001 and 2006 Figure 6: Google’s Financial ratios for the year 201 3 RATIOS SUB-RATIOS Google Inc. Ratio PROFITABILITY RATIOS Return of Assets 0.14 Return of Equity 0.14 LIQUIDITY RATIOS Current Ratio 4.58 Quick Ratio 3.69 LEVERAGE RATIOS Debt-Equity Ratio 0.06 Interest Coverage Ratio – EFFICIENCY RATIOS Fixed Assets Turnover Ratio 4.22 Inventory Turnover Ratio 7.09 Figure 7: Google’s Strategic Map Reference Gamble, J. (2013). Google’s Strategy in 2013. Web. This case study on The Case of Strategic Analysis of Google Inc. was written and submitted by user Jerry Moore to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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